Electronic Publishing Bingo - would Jeffrey Archer play?

See, I'm practising doing shorter posts for A - Z Challenge, so I thought after hearing Jeffrey Archer talk about e-Publishing this morning I'd trot this out. I think it's hilarious, tongue-in-cheek and lots of fun with a grain or two of truth. Found it at  John Scalzi's Whatever.

One of the commenters could place more in the squares. David Numez added:

“Focus on building a Platform.” (whatever that means)
“Apps are more [insert ANY adjective here] than ePub”
“Apple [will/won't] hold onto their lead for long! Better [ignore/be ready for] Android Tablets”
“Tech companies don’t get the publishing industry.” and “The publishing industry doesn’t get tech.”
“The only budgets for book apps is in the marketing department”
“[insert insulting development budget] should be more than enough to develop our [insert bloated book app here]”
“Offshore development, keep ‘creative’ local” (because, you know, developers aren’t ‘creative’)

These guys aren't dissing e-publishing, just saying that it's not all wine and roses. I totally get the humour. Do you? What do you think?

Oh BTW, Jeffrey Archer (Brit who has sold over a squillion books and just flew in and out of Oz and NZ to promote his new book Only Time Will Tell), says his publisher told him that 7% of his sales were digital. His publisher also said in a few years time to expect his digital sales to be 50%. We knew that already, didn't we? Mwhmwhmwhaaa!