I've recently
self-published on Amazon Kindle Select for the first time with my novella, Under the Tuscan Moon, and am not setting myself up as an expert on Amazon reviews
or anything at all regarding publishing or promoting. I’m just sharing a
small part of what I’ve learnt in hopes that it will help both authors and
readers.

Have you ever sent bloggers and/or other friends a
free copy of your book and asked them to read it then leave a review on Amazon?
I have. I was secretly hoping they'd love it and would post a review. They
told me they loved it, but the loving didn't extend to an Amazon review (yet) for most. I
understand this. Authors often send me PDFs of their books and
because my TBR list is ginormous, I've not even gotten around to reading them all, let alone reviewing. That's a pity. Since learning how important
Amazon reviews can be, I've been upping my Kindle reading of bloggers' books
and posting more Amazon reviews. (If you've sent me a copy of your book, send me an email and remind me that you're still waiting for that review and I'll send you to the top of the list!)
Blog Tours
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| booksandsuch.com |
Most of us gladly participate when someone has a
new book coming out and asks us to help spread the word. It introduces people
to the book and the author. The 'To buy' link might even lead to a sale or two
if the planets align. Really, anything that gets eyes on a book is good.
I review my reads on Goodreads because every year I
participate in their reading challenge. (I read/reviewed 120+ books in 2015). You need over 10 reviews on Goodreads to be able to add your book/s to certain groups which gives you more exposure. I went off reviewing on Amazon when
they took down some of my reviews of blogger friends' books. But we can’t let
that stop us. Amazon reviews can impact sales rankings, so is the most useful
thing we can do for our blogger/author friends if their book is available to buy on Amazon. (And fingers crossed they won't take it down).
Unless you're in the upper echelons, chances are you spent more on getting your book out there than you will ever recoup,
especially if you self-publish. That’s a crying shame. There are LOADS of
amazing books out there with way too few sales because people don’t know
how good they are. Who is going to scroll to Page 500 to find a book? Some amazing books could be discovered if readers could take 10 minutes to write something—it doesn’t
have to be long—that would be so helpful to the author's rankings and 'discoverability'.
So if you follow a blog tour, do that author a favour--buy their book (usually cheaper than a cup of joe), find some time to read it (sure, this is the hardest part), then, for that author's sake, REVIEW IT!! Even if you don't like it THAT much, you can still review it. You don't have to give it 5 stars!!! I'm loath to say this, but apparently even a bad review is better than no review! It still ticks the algorithm boxes!
Why are Amazon reviews important?
Well, duh! More
sales = higher rankings. If your book is selling, it goes higher on the
list. And reviews help sell books.
Verified Purchase reviews will count
MORE towards the rankings of Amazon sales.
But that doesn’t mean you can’t leave a
review for a book you didn’t buy through Amazon.
Reviews with ‘likes’ count more towards
rankings and *algorithms. (If you like the techie details, read the section at the end).
So if you read a review that you like – hit the
‘like’ button! Not only does it help the reviewer’s Amazon review stats
but it helps the author with a ‘higher ranking review’.
Amazon supposedly recommends books different ways based on the
number of reviews.
20-25 reviews: Amazon will include your book in the ‘Others also bought’ section and
the ‘You might like’ section.
50-70 reviews: Amazon may highlight the book in spotlight ads and possibly include
your book in newsletters.
100+ reviews: Amazing promo results for authors (it is said).
Is it just reviews that
help? Who really knows? But anything that helps an author up their rankings is
a good thing. And we can all help this happen.
- Getting your book out there into the
eyes of readers will help sell books.
- Building your author platform and
engaging with readers and bloggers will sell books.
- Great writing with great content will sell books.
And Amazon reviews matter. They
take 5 - 10 minutes to write. An author would prefer a quick review to no review. Do something amazing for your blogger/author friends.
- How many reviews does your book have
on Amazon?
- How did you get those reviews?
- What is the most successful part of
your Author Platform?
- Share with us!
And if you're up for another Valentine's writing challenge, WEP's Valentine's challenge goes live from Feb 17-19...flash fiction, non-fiction, poetry, photos, art...we're open to all! Please join us! You can sign up right here in my sidebar under the big red picture!
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